Our Point of View

WE'RE MAKING HISTORY THIS MARKET WITH TWO NEW COLLECTIONS

As a 96-year- old company, we have had several impressive milestones in our history. From our incorporation in Lenoir, NC in 1921, to our second plant opening in 1971, to our first showing at High Point Market in 1984, to the move to our beautiful new showroom at 200 N. Hamilton Street, Space 207 last year, Fairfield has built a legacy of quality craftsmanship, stylish selection and dedicated service. This October we are writing an exciting new chapter with our introduction of two signature collections -- Casual Elegance and Rustic Modern -- on trend styles designed for a casual lifestyle.

We created these new collections based on feedback from our diverse group of customers -- single and regional stores, smaller boutiques, designers, and several of the top 100 retailers. They told us how their customers' lives were changing, and how this affected their furniture buying habits. Our new designs were developed to inspire today's consumers' desire for a more casual lifestyle and individuality of expression. Our unique production system allows us the capability to "mass customize;" leveraging our vast inventory of frames, fabrics, and finishes to introduce fresh new products at price points that add value for our retailers while delighting their customers.

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THE CASUAL ELEGANCE COLLECTION - TRADITIONAL WITH A TWIST

We created our new Casual Elegance collection to appeal to a very specific personality. Our inspiration describes herself as fairly traditional, but with a keen desire to stay on trend and fashion-forward in her personal style.

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RUSTIC MODERN - A NASHVILLE URBAN VIBE

Our new Rustic Modern Collection takes the rough and tumble character of this popular structured and textural style and moves it to a warmer and more organic plane with design details that add a decidedly transitional flair.

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